Released on: February 19, 2008, 4:46 am

Press Release Author: Dinesh Bhatia

Industry: Telecommunications

Press Release Summary: The mobilestore has announced plans for Gujarat, Ms Mahima
chaudhary has inaugurated "The Mobile Store" in Ahmedabad. Mr. Rajiv Agarwal, CEO
and Director of The MobileStore said that this plans will offer telecom customers a
superlative shopping experience with its unique 'all-under-one-roof' telecom
solutions. In addition it will offer value added services and after sales services
to it's customers including with a wide range of handsets, connections, accessories.
The MobileStore hosts a variety of brands like Nokia, Motorola, Sony Ericsson,
Samsung, LG and Fly also.

Press Release Body: Ahmedabad, February 19, 2008: 'The MobileStore', an Essar
initiative which has redefined telecom retail in India, today announced its plans
for Gujarat in the presence of Ms. Mahima Chaudhry.
The MobileStore currently has 12 stores in Ahmedabad and another 33 locations will
be operational by March, 08.

Currently, in Gujarat, The MobileStore has its presence in key cities like
Ahmedabad, Baroda, Jamnagar & Surat with 22 operational stores. And soon are
extending its presence into other towns & cities in Gujarat like Rajkot & Gandhi
Nagar to name a few.

'The MobileStore' will create a chain of over 90 stores across 10 cities in Gujarat
by end of March. The company plans to create a pan-India network of 2500 telecom
retail outlets across 600 cities in the next two years. Currently over 400 stores
are already operational across India.
Ms. Mahima Chaudhry has inaugurated "The MobileStore" in Ahmedabad.

Speaking at the launch, Mr. Rajiv Agarwal, CEO and Director, The MobileStore Ltd,
said, \"We are delighted to have Ms. Mahima Chaudhry with us on this special
occasion. Gujarat is one of the fastest growing telecom markets. The MobileStore
will offer telecom customers a superlative shopping experience with its unique
'all-under-one-roof' telecom solutions. Besides a wide range of handsets,
connections, accessories, Customers will be able to enjoy Value Added Services and
After Sales Service. Another unique feature of The MobileStore is expert guidance on
mobile selection and use."

Speaking on the occasion, Ms. Mahima Chaudhry said, \"Essar is one of the most
reputed corporate houses in the country. I am sure their foray in the telecom retail
sector will ensure a quality experience to consumers. The MobileStore is well on its
way in becoming the preferred destination for mobiles and mobile related shopping.\"

In an effort to help consumers make informed decisions, "The MobileStore" is
equipped with trained professionals who have undergone an extensive training program
on products and brands available at the store, thereby allowing them to provide the
right kind of guidance to the customer.

The company has envisaged The MobileStore in three formats: Large - 1000 -1500
square feet, Medium - 800 -1000 square feet and express / corners 200 - 400 square
feet, along with shop-in-shop formats inside large malls, retail hyper markets and
stores.

The MobileStore has categorized its mobile device offerings into consumer segments
keeping in mind the profiles and needs of different consumers. The unique segments
available at The MobileStore are: Business - PDA & Smartphones, Emails, data
transfer etc., Lifestyle - Fashion phones, Look and elegance, Fun - Multimedia &
music, camera, games, wacky ring tones and wallpapers, Value for Money - Special
offers, discounts and budget phones.

The MobileStore hosts a variety of brands like Nokia, Motorola, Sony Ericsson,
Samsung, LG and Fly to name a few. The MobileStore Ltd. has also tied up with all
leading service operators including Airtel, Vodafone, Idea, Tata Indicom and
Reliance Mobile offering the consumer a wide bouquet of options. The stores are
company owned and company run.

About The MobileStore

India\'s first national chain of multi-brand and multi-service telecom outlets under
the brand name "The MobileStore" has already crossed the 400 mark MAKING IT THE
COUNTRY'S LARGEST MOBILE RETAILER, and geared up to set up over 2500 stores in the
next 2 years across 600 cities, thus covering virtually every major town in every
state across India.


Web Site: http://www.themobilestore.in

Contact Details: Dinesh Bhatia-098984 65690
Essar Telecom Retail Limited
Essar House, 1st Floor,
11, K. K. Marg,
Opp. Mahalaxmi Race Course,
Mahalaxmi, Mumbai - 400 034.
India